APAL works in consultation with industry and key stakeholders to develop strategies to deliver future growth and sustainability.
APAL Industry Strategy 2018-2023
APAL has developed a five-year strategy that is the first stage of a long-term plan to transform the profitability of the apple and pear industry. This strategy addresses the fundamental issues that are holding back industry growth in a global market.
This new strategy provides the industry with a clear and collective vision for a planned future – and the practical actions, timeframes and metrics to deliver it.
Download the APAL Industry Strategy 2018 – 2023
Apple and Pear Industry Export Development Strategy
Boosting exports is a key priority in reducing industry risk related to our heavy reliance on the domestic market.
The Apple and Pear Industry Export Development Strategy released in 2017 sets a target of exporting 10 per cent of production by 2027.
The initial five-year strategy developed by Melbourne-based consultants McKinna et al in consultation with industry, and funded by Hort Innovation using the apple and pear levy and funds from the Australian Government, maps and prioritises a range of markets from ‘prime prospects’ to ‘low priority’ and sets forth a road map for capturing them.